Search queries in this class are mostly search queries (keywords) made for the purpose of getting information and learning something. eg:
“Galatasaray match result”, “Who is Elon Musk?”, “Royal Family”, “Fountain Beaches”, “How to tie a sailor knot?”
We are faced with an audience that is much more aware of what they are looking for in these types of search queries. We can also say that it usually includes Malaysia Phone Number List keywords targeting the website and detail page they want to reach. eg:
“e-government login”, “zeo mfi checker tool”, “tiletix tarkan concert”, “instagram”
- Transactional (Conversion oriented)
In search queries in this class, we can say that users are usually ready to take conversion-oriented actions such as purchasing, filling out forms, and receiving offers, and they make searches for this purpose. eg:
“cheap m1 processor macbook”, “xiaomi redmi note 9 pro”, “affordable robot vacuum cleaner”, “zoom annual membership prices”
- Commercial (Promotion focused)
We can call the Commercial class mostly promotional-oriented search queries. These are the search queries frequently made by users who are still in the decision stage and who enter a detailed research on the subject or product they are interested in. eg:
“slack or discord?”, “best seo agency”, “best breakfast in Beşiktaş”, “iphone model comparisons”
It is not always possible to make these classifications sharply for every search query. For example, as you can see in the image above, there are landing pages with a calculation tool in the word “calculator” with a very high search volume, e-commerce sites and Chrome plugins that allow calculation.
However, it is obvious that the main reason for the users who create the large search volume here, namely the search intent, is to reach Google’s own calculator tool, which I marked in red, as a SERP element.
For this reason, as I said at the beginning, it is very important to follow the competitor landing pages in the SERP, the landing pages that appeared in the past and the Google SERP elements (organic & advertising) in the keywords we target.
