Will have a positive impact on the amount of traffic that comes through organic channels like the Google Play Store or the App Store. Create your own Strategy in 3 steps So you can create your own Growth Marketing strategy in 3 steps: So you can create your own Growth Marketing strategy in 3 steps 1. Define your target In marketing, the strategy is to define your target audience and your market share. For this you need to know who your customers are and what part of the market you will be able to capture. For your SaaS company it is important not only to attract customers, but also to retain them and make them satisfied with the product or service that you offer them.
It is essential to understand the needs of your customers and the best way to satisfy them . It can be tempting to think that everyone wants the same thing from your product or service, but that’s not the case. 2. Generate valuable content Content marketing is not just Bahamas Phone Number List about creating content, but about creating the right content. And this is where most SaaS get stuck. The most important thing is, first of all, that you identify your target audience. Then, that you can create the necessary buyer personas. These buyer personas are populated with the demographic, psychological, and pain points of each ideal customer. Later, you can move forward with the creation of an editorial guideline for your SaaS where you define how your brand communicates, what is the appropriate tone and personality for the desired content.
Finally, in the generation of valuable content, it remains to create a Content Plan that includes blog articles, eBooks, downloadable and whatever you consider necessary. Each content must be according to your buyer personas , the concerns and needs they have, as well as the stage in which they are within the buyer journey of your SaaS. 3. Select the distribution platforms according to your budget To get your SaaS business up and running, you have to think about how you are going to distribute your product. This is where distribution platforms come into play: social media platforms blogging platforms Email marketing platforms SEO tools (keyword search, content strategy) CRM tools (customer relationship management) Conclusion In short, growth marketing is the key to success for SaaS. It’s not just a buzzword that can be used in marketing materials and speeches, but also a powerful tool for reaching potential customers and growing your business.